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MediaPlan Optimization
Estimation of communicatory (informational) effectiveness of advertising campaigns and development of effective mediastrategy.

If you need to:



Find answers and solutions in the analytical solution 'MediaPlan Optimization' by SBC Health
To order:
Free demo-access of the results of analytical projects
Free Screenwriting media planning for one drug
Free review of effectiveness of advertising in one ATC group
Analytical reports of previous periods
Publications
Tools:

Informer 'The volume of advertising investment in specialized media'

Calculator 'Counting of sampling error'

Algorithm of evaluation of competition in advertising

Algorithm of selection of communicatory channels

Algorithm of effectiveness evaluation of the advertising campaign
Events

20.07.2010

Updated informer "The volume of advertising investment in specialized media." Includes data for the 2 nd quarter of 2010.

View informer


19.05.2010
The report on the topic "Media measurements. How can they help a marketer?" was presented within the framework of Marketing Cafe “Figures in marketing”, held at MIM-Kyiv

Read (in Russian)


11.05.2010
Alexander Savich’s opinion about opportunities afforded by personal blogs of managers was published in the newspaper “Business“

Read (in Russian)
Links:


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Alexandr Savich


Iryna Kurylets

Kseniya
Lementareva

Anastasiya
Novikova

       
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Estimate the competition in advertising:
  • How do our competitors promote themselves? Are their strategies effective?
  • Who is more effective: “We” or competitors?
  • Where information and how to evaluate a strategy to promote competition?
  • How to search data and evaluate competitors’ promotional strategies?
  • How to esteem competitors’ activity in ATC groups?
  • What is the best way of budget planning? How to develop a strategy and tactics?
  • What are the best approaches of investment distribution between the products?
  • How to launch the new product? How to start planning of promotion?
  • How to achieve all objectives with a limited advertising budget?
  • How to persuade the head-office to invest more money in advertising?
Choose the most effective channels of communication:
  • What are the best approaches of investment distribution between the channels of communication?
  • How to choose optimal and effective channels of communication?
To estimate the effectiveness of conducted campaign:
  • How to optimize (reduce) the advertising budget without decrease in effectiveness?
  • Does the current strategy is effective?
  • Does the more effective strategies exist for brand promotion?
  • How to control the effectiveness of investment distribution between the products (brands)?
  • What I s the best channel of communication to reach the target audience? How to convey the key message?